Why Era?

Geralyn Jones

I sent this to someone.. This is WHY I started a Era and how I hand pick my items..

“I live in leggings and in the summer I like comfy shorts. I don’t like to feel suffocated. I do dress up on occasion but 90% of the time I strive for casual, comfy, support and confidence. I was and still kind of am a mom who had many insecurities and I wanted to change that. I was a mom who bought oversized because it hides. I was that mom who went from 128lbs to 200lbs with my first pregnancy. It changes the way you look at yourself. So I wanted women to feel comfortable, trendy & confident no matter what their size is!”

So I started Era because every woman should feel comfortable in their own skin.


live Gracefully,


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